Parker Associates can define WHO your target market is.

Are You Ready?

Economists at the Las Vegas 2015 International Builder Show expressed optimism about the year ahead in terms of national economic growth and the strengthening housing […]

Millennials are a new consumer.

Baby Boomer Kids

Baby Boomer Kids Whether you call them “Baby Boom Echo”, “Generation Y”, or “Millennials“, the young adults born during the two decades of 1980-1999 constitute […]

Caribbean Tourism Returns.

. . . Set To Rise Again

The tourist industry in the Caribbean Basin was enjoying record revenues prior to the devastating impact of the American Great Recession in 2008-09. American tourists […]