Marketing Do’s and Don’ts
Why your marketing is failing and what to do about it As marketing consultants to developers since 1982, we at Parker Associates have had the […]
4 Letters to Selling Anything
Why do people buy? One of the keys to being able to sell a product is to understand what makes it sell. Some things don’t […]
. . . Set To Rise Again
The tourist industry in the Caribbean Basin was enjoying record revenues prior to the devastating impact of the American Great Recession in 2008-09. American tourists […]
The Competitive Advantage
William J. Ferguson, CEO of Ferguson Partners Ltd, the prestigious international management and executive placement firm headquartered in Chicago, has written a new book entitled […]
On Giving . . .
On Giving . . . Again this year, Marilynn and I watched the two-hour “CNN Heroes” television program that honors individuals from around the world, […]