Consumer Psychographics
New Home Buyer Behaviors Psychographics emerged in the 1960s as a focus on personality categorization, related behavior and interests of the mind. The word is […]
Integral Marketing Model: The Real Estate Marketing Alliance Solution
Integral Marketing: The REMA Solution Successful real estate marketing consists of four phases that are most commonly executed in sequential order as (1) Market Research, […]
Homeward Bound
Homeward Bound Over past years, Marilynn and I have traveled to many foreign lands and learned from their diverse physical structures as well as enjoyed […]
American Diversity
Renowned Demographer William H. Frey’s latest book, entitled Diversity Explosion; How New Racial Demographics are Remaking America (Brookings Press) is an eye-opening look into the […]
First Impressions
Every sales trainer advises students on the importance of first impressions: “You only have one opportunity for a first impression.” Owning a Rolex watch is […]
Due Diligence
Although the term “due diligence” does not appear in the traditional Webster’s Dictionary, it is widely used in legal and real estate transactions to describe […]
The English Language
There appears to be an increasing movement in the United States to force all residents to speak the English language. And yet, for a great […]
Baby Boomer Kids
Baby Boomer Kids Whether you call them “Baby Boom Echo”, “Generation Y”, or “Millennials“, the young adults born during the two decades of 1980-1999 constitute […]
Build it. . . and they will come?
The real estate development industry contains many examples of outstanding buildings and entire community creations that proved financially successful because of beautiful design and/or great […]