Parker-Associates-blog-June-2018-facebook-ad-funnel

How to build a Facebook Ads Funnel

How to Build a Facebook Ads Funnel Want to scale your most successful email marketing funnels? Wondering how a Facebook ads funnel can help? By Modeling Email Sequences, that’s how. #1: Outline Your Ad Sequence Funnel Most sales funnels include an email follow-up sequence, which is a series of pre-written emails that are automatically delivered on certain days in the funnel. Each sales funnel is different and can include a sequence of a few emails to many emails. To create a dynamic ad sequence, you replace the emails with Facebook or Instagram ads for each topic. After people opt to receive the lead magnet, they automatically start seeing a nurture […]

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5G Smartphones and Education Tech

Eager to pick up a next-generation 5G smartphone? Kiplinger reports that sales start in 2019 for handsets with new radio chips that support faster 5G cellular service. The new phones will still be compatible with 4G, today’s most advanced cell network. The speedier phones will make up a tiny sliver of all phone sales at first, even in leading 5G nations, such as China, Japan, South Korea and the U.S. But in a few years 5G devices will kick-start global phone sales. By 2023, hundreds of millions of the devices will be in the hands of data-hungry consumers. For anything related to software do visit us. One thing’s certain about […]

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BANT-ering Leads

It’s not enough to qualify visitors to your office, store, or sales center using the same old criteria, namely:  Budgets, Authority, Needs, and Timeliness (BANT).  Don’t banter with these people using the typical BANT.  Rather, as explained by Exhibitor Magazine, smart sales people need a full-on question-development process that involves careful scrutiny, testing, and recalibration.  Here’s a five-step guide to provide some understanding: Talk with salespeople to determine what qualifying questions they ask prospects and exactly what information they need to successfully qualify and follow up on leads. Based on their input, devise a prioritized list of potential core queries. Gather input from sales people to analyze the effectiveness of […]

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Economic Upturn

In the most recent Kiplinger letter, echoed in a recent Financial Overview by Chris Thompson of Wells Fargo, it is recommended to stay calm in spite of the recent stock market gyrations grabbing headlines. The economy remains on solid footing. Expected corporate earnings growth for 2018 is the strongest in eight years, while GDP growth will likely hit 3% for the first time since 2005. The market’s one-year return is still 12.5%. Investors were driven by overblown fears that inflation is poised to jump after Jan. employment data released on Feb. 2 showed a big uptick in wage growth. But these data were highly misleading, caused by cold weather forcing […]

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Jobs Per Person Up

Parker Associates is always looking at the true data.  In a recent study, we were asked to analyze the Unemployment Rate in the United States and the static wage growth (an oxymoron for sure).  After an analysis of the Historic Population as compared to the number of total Jobs Available in the United States, it became evident that there is a steady increase in the number of Jobs Available per person in the United States according to data from the US Census and the Bureau of Labor Statistics. Though the number of jobs per person in the US has shown a downturn in the most recent Census data (2010), historically, […]

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Parker Associates & PTC Computer Solutions at IBS 2018

Parker Associates & PTC Computer Solutions will be at IBS 2018 in Orlando Parker Associates and PTC Computer Solutions will be in attendance at the International Builders Show in Orlando January 9-11, 2018.  We will be conducting meetings with key business executives discussing building projects, developments, and business technologies and how 2018 will progress through the year.  If you or your business is interested in how to improve upon your projects, business tech, or marketing in 2018, contact us to set up a personal meeting one-on-one.  We’re happy to discuss your personal situation and offer some ideas on how you can better handle 2018.

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How to Have YouTube Marketing Success, People Aren’t the Only Things Connected to the Internet, & Millennials Are On YouTube

PTC Computer Solutions has upped the ante to THREE Tech Tidbits per month by popular demand.  Subscribe to our Tech Blog to get these tips and more.  You’ll be happy you did and well informed and armed with the tremendous knowledge to impress your clients and friends.  You wanted to hear more and we are happy to talk more, so check out both of our Tech Tidbit blogs for this month. “How to Have YouTube Marketing Success” YouTube Strategy is critical.  PTC Computer Solutions has been involved in planning, developing, and completing YouTube marketing strategies for years. We are YouTube specialists and have created many YouTube channels for businesses through […]

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Competitive Advantage of Canada as summarized by Parker Associates.

The Competitive Advantage

William J. Ferguson, CEO of Ferguson Partners Ltd, the prestigious international management and executive placement firm headquartered in Chicago, has written a new book entitled Market Discipline. It describes opinions of Canadian investment executives on the reasons behind the stable growth of that country’s economy and real estate industry during the disastrous Great Recession in the United States and globally. As president of REALpac, the Real Property Association of Canada, Ferguson enjoyed access to Canada’s industry leaders in providing core input to this new book, which is sub-titled “The Competitive Advantage: Lessons from Canada’s Real Estate Leaders”. The book begins with lauding the wisdom of Canada’s bankers in giving priority […]

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Giving is one of the great feelings. Give housing.

On Giving . . .

On Giving . . . Again this year, Marilynn and I watched the two-hour “CNN Heroes” television program that honors individuals from around the world, who give their personal energy and limited resources to helping others in need.  Topics range from a grey-haired women in Nepal who devotes her energies to rescuing children from prison terms served with a convicted parent, and then taking care of them in her own home (2012 Top 10 Hero of the year), to a former addict in Butte, Montana who operates a rescue mission for homeless drug addicts by sending them to their center in Oregon for treatment. The activities of each of these […]

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Search Engine Optimization is part of the services offered by sister company PTC Computer Solutions.

SEO, SEO, SEO!!! Search Engine Optimization…

SEO – Search Engine Optimization – That’s about all we hear about these days when it comes to web sites.  The days of “you need to have a web site” have moved to “you need to be found on the Internet” these days.  Having a web site is not enough.  There are two pieces to successfully launching and having people visit your web site.  The first is to create a dynamic and aesthetically pleasing web site.  The second is being found by the search engines, when looking to improve site traffic there are many Kelowna seo companies to choose from. Every agency owner can benefit from learning this model and […]

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