The UrbanPlan Initiative


Parker Associates and PTC Computer Solutions have been teamed up for years volunteering to help with ULI and their UrbanPlan initiative in Northeast Florida. It’s a great program to help the next generation of developers think outside the box.



As the ULI puts it, UrbanPlan is a project-based learning curriculum unit for high schools and universities. Bringing together disciplines such as economics, city government, real estate and urban planning, UrbanPlan engages students to consider the myriad of complex decisions that shape our built environment.

Learn more about the UrbanPlan and how you can get involved at their website. It’s really cool.

UrbanPlan is an academically challenging classroom-based curriculum that gives high school and university students an opportunity to discover how market and non-market forces in their community effect what can be approved, financed, built and tenanted. The UrbanPlan committee enables the success of the program by working closely with high school educators and universities, growing the volunteer base, and evaluating and improving the curriculum.
Outcomes Students learn the essence of development: how the forces of our market economy clash and collaborate with the non-market forces of our representative democracy to create the built environment – providing the foundation required for any informed land use discussion.

Objective: High School Create a more sophisticated level of discourse at the local level, where land use decisions are really made, through the education of tomorrow’s voters, neighbors, colleagues & public officials.
Objective: University Create more sophisticated and effective land use professionals: developers, planners, architects, investors and policy makers entering the profession.

Target Audience In a high school, the curriculum unit is best in high school economics classes with juniors and seniors. For universities, graduate students with a focus in land use: MBA, architecture, planning, and law.
Impact UrbanPlan has reached more than 20,000 high school and university students across the country since 2003.
More ULI members, including trustees, governors and product council members, participate in UrbanPlan than any other national or local ULI program.

Contact us here at Parker Associates for more on the ever evolving work places and how we stay involved and relevant. We work hard to stay ahead of the cutting edge and can assist your projects in understanding where you should be putting your efforts.