Top Reasons to Run an Email Marketing Campaign

Email is the Most Effective Communication

If you’re serious about selling, you’re probably looking for a way to gain an edge and close your deals. If there was an affordable solution to generate the best targeted leads, you’d need that tool, right?

Email marketing is one of the most effective ways broadcast properties, generate leads, close deals, and increase your profits, especially when you use our highly-targeted marketing lists. Email marketing is a very cheap and powerful marketing tool if done correctly, however there are a myriad of choices that present themselves to the small business owner. On the one hand you could just send out emails from your own account, however you will run the risk of getting your mail account blacklisted if the volume is deemed unnecessarily high or you can pay an agency to do the task for you which can be very expensive. An alternative is to use a hosted service to run your campaigns. Hosted services offer a good balance of cost effectiveness and ease of use. You can find great post to read for MailChimp Alternative for Email Marketing. Mailchimp is an awesome and cost effective solution that will integrate easily into your small business. Mailchimp – Email Marketing made easy Mailchimp makes email marketing a breeze. It is so simple to use even for people with limited technical ability. The Mailchimp team have provided a whole bunch of videos that walk you through all the basic features and functions which enable you to very quickly build/import your list, create your campaign, create your email and send it. Sounds simple and it really is. Oh and don’t panic if you cant do HTML or graphics to brand your emails, Mailchimp provide a full set of professionally designed templates that you can use and edit to create a great looking email – no clever design skills needed!! So we have established that mailchimp provides a really simple way of setting up you email list, create your campaigns etc etc. But what about the other stuff like analytics and sign up forms? Well Mailchimp has you covered. Analytics – Full integration with Google analytics so that you can easily track your campaigns success. Sign up forms – Easy, tell Mailchimp the data that you want to collect on your forms and simply add the code that mailchimp generates, to your website and you are done all nice and simple and very quick to implement. Another great feature of Mailchimp is that it integrates with a whole host of other online services such as Highrise from 37Signals, Salesforce and WordPress to name but a few. Integration is a breeze and the Mailchimp team have provided a comprehensive set of videos and online help to assist you. Constant Contact Marketing alternatives are fast gaining popularity with the masses. Small businesses are permitted by this company to create and manage e-mail lists and professional newsletters. It claims to have a large clientele base and has serviced equally large number of customers. However it will be worthwhile to look at a few Constant Contact Marketing alternatives available to the users of these services in the market. By browsing the internet for similar websites and talking to users you can know about the Constant Contact Marketing Alternatives and be informed about their relative benefits. One such alternative is called iContact. It not only allows the creation, mailing and tracking of e-mail newsletters but also creation and mailing of blogs, surveys and RSS feeds. There is the attraction of a free trial even without using the credit card and next slab starts at less than 10 dollars. The company charges on the number of contacts basis and not the quantum of bulk emails sent. One unique feature is that this platform works with Macs which is not possible with many other platforms. Non- profit organizations are allowed a discount too. The VerticalResponse can be treated as one more Constant Contact Marketing Alternatives Company. This company offers a monthly subscription. They integrate with Salesforce and Intuit. Besides offering surveys, they also permit you to mail postcards from your browser. Online customized postcards will be sent by VerticalReponse on your behalf. This is a unique and additional service that allows you to be in touch with your prospective clients or customers. Their rates are competitive too.

Business tablet with email marketing. PTC Computer Solutions develops web campaigns.

Here are five reasons why doing so can help you achieve your goals:

1. Email marketing increases ROI—According to the DMA, every $1 spent on email marketing generated $44 in return.
2. Through email, targeted outreach is specific and measurable—Segment recipients by various product or property interests and geography.
3. Email provides the ability for measurable results—Average acquisition costs are lower than others such as pay per click and paid for searches.
4. Email marketing increases brand awareness—Each time an email is sent to a targeted list, it is a reinforcement of brand awareness with investors and other professionals, increasing the chances of choosing your company or product greater than that of competitors.
5. People prefer email communications—According to MarketingSherpa, email is the preferred source of business communication for 72 percent of individuals.

If you are determined to sell more this year, you need to use this tool. Help us help you generate exposure by sending an email campaign today. Click here to get started.

Business tablet with email marketing. PTC Computer Solutions develops web campaigns and web marketing concepts.

Define clearly your target market and find out what makes their customer experience a better one. Target that experience in a specific email format and go after it.  Take your time and make sure you’re looking at the complete picture before you move forward, however, as every customer has a different need. If you’re not secure in your abilities to develop a proper experience, rather than risk the potential errors you can make, consider hiring a professional in the field such as PTC Computer Solutions. Your success depends on it.

PTC Computer Solutions works extensively on understanding the Needs of Our Clients and what they are looking for so that understanding of the Internet and business technologies for their needs and objectives is fully explained.  Don’t fail to meet your objectives with your customer experience and other technologies.  Stay on top of things.  Train your employees or hire an agency that can handle it for you such as PTC Computer Solutions.

David WB Parker is a principal of Parker Associates of Jacksonville, Florida, marketing consultants to the real estate industry; President of PTC Computer Solutions, IT Specialist, and an active real estate sales professional with PARFAM REALTY based in Jacksonville, FL.  He can be reached at 904-607-8763 or via email davidp@ptccomputersolutions.com.